An unusual Chinese restaurant.

October 3, 2008

This is a Chinese restaurant on Leith Walk in Edinburgh.

I realise that the owners are aiming for people to think of this as the number one Chinese restaurant in Edinburgh. Unfortunately, I read it as no-one Chinese. I realise that I’m mischief making here, but it made me smile. I mean, if no-one Chinese is allowed to eat there, isn’t that a little racist? And who’s their target market? Are they not cutting into their own potential customer base?

I’m actually trying to make a reasonably serious point. And that point is that you have to make sure your message is understood by your target market. Nowadays, people are very used to reading ‘text’ speak. And that’s the sort of contraction of words that could lead to people mis-reading a sign like this.

If nothing else, this proves that there’s no such thing as bad publicity (well, almost, but that’s another blog entry for another day). After all, most of you will now remember the Chinese restaurant that encourages no-one Chinese to visit.

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