Packaging done to a tea.

November 3, 2008

I recently worked on a project with Nevis Design to re-brand Pekoe Tea. The brand was a joy to work on. They wanted the copy to be about how the tea came to being. They wanted a short story to make the tea interesting and memorable to their potential audience, and to show how important the way they look after the tea is.

I worked on three of the tea flavours, and loved working on the job. It was refreshing to be allowed as much freedom as I was. There were literally no limits, other than make it interesting. So I researched the tea and discovered some amazing things. Like the fact that Sir Winston Churchill was a big fan of Tarry Lapsang Souchong, and insisted upon it. And this fact became the nugget that I used to write the copy about Pekoe Tarry Lapsang Souchong tea. The copy was as follows:

“This strong, honey-coloured tea is grown high in the Wu Yi Mountains. The thick pine forests provide the White Fir wood over which the tea is smoked. This creates the unique deep, pungent, smoky aroma for which the tea is famed. Legend has it that this was Churchill’s favourite tea. So you can enjoy it on the beach, on landing grounds, and in fields. And even, if the fancy takes you, in your own kitchen. Never surrender to an inferior taste.”

And the design element was stunning. David Huckell at Nevis did the designing, and we found out last week that someone else thought it was excellent work too. It was nominated under Packaging Design at the Roses Design Awards. So congratulations to Nevis for that. And congratulations to the client, Pekoe Tea. It proves that the stronger the trust between agency and client (and all the people within this relationship), the stronger the work will ultimately be. Here’s a look at what the judges liked so much.

pekoe-tea-screen-grab

So let’s raise a mug to celebrate. Cheers.

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One Response to “Packaging done to a tea.”


  1. Good write-up, I am regular visitor of one¡¦s site, maintain up the nice operate, and It is going to be a regular visitor for a lengthy time.


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