An advert that really misses the target.

December 22, 2008

Given the enormity of the situation surrounding the shooting of Jean Charles De Menezes I’d have thought that even us in the world of advertising night have found some level of sensitivity.
Apparently not.
On the BBC site there was a story about a poster promoting the new De Niro and Pacino film. The film was called ‘Righteous Kill’ and unbelievably the tag line read “There’s nothing wrong with a little shooting as long as the right people get shot.”

righteous-kill1

Now I’m not sure where to start with how wrong this is. Does no-one care about the feelings of the poor man’s family? Does no-one bother to go out and check how postings actually look nowadays? If not, why not? Surely we shouldn’t trample on people’s feeling with quite such gay abandon?
I know that everyone will agree that this was crass and stupid. But collectively we (as the advertising community) have to try and improve our image. Otherwise we’ll end up even more hated than lawyers. And that’s saying something.

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One Response to “An advert that really misses the target.”


  1. […] film industry have a habit of doing this sort of thing. Click here to see what they managed to do with the poster to advertise the Robert De Niro film, Righteous […]


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