ICE – A super cool idea.

February 5, 2009

ICE stands for In Case of Emergency, and is a great idea that should be as well known as 999 (or 911 in the US of A).
If you were involved in an accident, or taken ill, the people who come to your rescue will find your mobile but how will they know who to call? They will be faced with (possibly) hundreds of numbers, but which is the one to contact in the event of an emergency? And, given the demands on our emergency services, they almost certainly won’t have the time to scroll through all your contacts.
Well, that’s where the ICE campaign comes in. It is, simple, a number to be used In Case of Emergency. The problem of identifying the injured party is a common one faced by paramedics, and the ICE campaign is the result.

Make things child's play for the emergency services

Make things child's play for the emergency services

All you have to do is store the number of the person who should be contacted in the event of an emergency, and save it under ICE in your contacts. If you have more than one contact, the save them as ICE1, ICE2 etc.
Then make sure you tell as many people about the scheme as possible. The more widespread the idea becomes known, the more likely it is to become something everyone does automatically.
Make sure you do it. Because you never know when ICE could save your life.

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