Public Enemies – not really doing a good job of making friends.

June 30, 2009

The film Public Enemies opens across the UK this weekend and it should be a good movie. It’s directed by Michael Mann (Manhunter, Heat and Collateral) and is based on Bryan Burrough’s non-fiction book Public Enemies: America’s Greatest Crime Wave and the Birth of the FBI.
Basically it involves FBI agent Melvin Purvis (played by Christian Bale) setting his sights on gangsters John Dillinger (played by Johnny Depp) and Pretty Boy Tatum (played by Channing Tatum). Throughout the film we see this titanic struggle lay the foundations for what we know today as the FBI.
My problem with the film is in how they’ve chosen to advertise it. They’ve got online banner ads that expand as you move your mouse over the ad. The animated portion then puts machine gun ‘holes’ across your screen. Which, on the face of it, seems fine. It’s just when a plane goes down and it looks like being the cause of fairly large loss of life that the ad starts to look stupid. You can see a screen grab of the ad below.

Hitting the wrong targets?

Hitting the wrong targets?

The film industry have a habit of doing this sort of thing. Click here to see what they managed to do with the poster to advertise the Robert De Niro film, Righteous Kill.

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