The fun theory.

October 12, 2009

This is genius.
They’ve proved that making something enjoyable and fun to do means that more people will do it.
It’s a lovely demonstration of what I’ve called ‘common sense’ for years.
They carried out an experiment in Stockholm where they tried to make more people use the stairs by making the stairs more fun to use. And they did this by turning the stairs into a giant piano keyboard. Watch the fantastic results in the film below.

They noticed a 66% rise in the number of people using the stairs. Which shows that their theory certainly deserves more attention. And the same rule applies with advertising. Make it fun for people to watch and you’ll probably do OK. Try it in whatever you do for a living.
Imagine the difference you could make to peoples’ lives.

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