Proporta sells covers for tech devices. They offer a huge variety of cases for a wide range of phones. You might not, however, be expecting them to sell products for lions to increase the efficiency of their hunting.


They are currently offering ‘Big Cat Hunting Stilts’. These allow the lion about town to chase giraffes without suffering from “short-animal syndrome”. The copy is fantastic:

“The Proporta hunting stilts are made from seasoned mahogany and fitted with rubber grip souls and AntiNana(TM) banana-skin grip souls. Supplied in a handy pack of four, you’re guaranteed to remain king of the jungle.

Don’t let lanky quadropedal prey get away this holiday – stay on top of the situation and let technology do the hard work. The Proporta hunting stilts have collapsible telescopic front knee joints to assist in killing and feeding.”

They’ve also recently updated the copy, to add:


They are clearly joking. As you’ll discover when you read the bottom of their page – they now also offer inline skates for giraffes. Again, the copy is lovely:

“Coming soon from Proporta – GIRAFFE INLINE SKATES.

Giraffes, don’t let improbable-big-cat-on-stilts type hunting behaviour ruin your day. Make a sharp exit on our really-very-big-indeed inline skates and show a tall tiger a clean pair of heels.”

Coming in at $1,484,423.95, they’ll only appeal to the well-off Panthera leo. I love the way they also drop in the cross-selling opportunity with the inline skates for giraffes (the stated target of the hunting stilts).

But there’s method to their madness.

They’re clearly not selling the stilts, but it’s a great way to drive traffic to your site. People will send their friends links to unusual things and things that make them laugh – your company could benefit from this left-field thinking.

Roll up! Roll up! Get your reading glasses for goldfish here.



Deepak Chopra has 1,639,529 followers on LinkedIn. That’s 1,639,529 reasons to read what you write and make sure it makes sense before you send it to the world.


Here’s one they should really have spotted.

On his latest LinkedIn post he writes:
“Cosmologists are closing in one a radical theory of the universe that will link it to human life in a very intimate way. Instead of a cold, lifeless void, the cosmos is about to emerge as a living thing whose operations are intelligent and conscious. What does that have to do with meeting your next deadline and cutting your work week back from sixty to eighty hours? Let me explain.”

I think you’ll find that “Cosmologists are closing in ON a radical theory”. And why would you want to ‘cut’ your working week from sixty to eighty hours?
I’m sure he’s a very intelligent man. That’s why people follow him and read his advice. (I actually agree with his article – your brain is smarter than you are, so let it do its thing subconsciously and you’ll get a great result.)
Here’s a little free advice for Deepak – read what you’ve written.

Read it out loud.

If you do, you’ll not make simple errors in what you write.
Your ears will pick up any problems.
The simple rule is this – if you find it difficult to read, you need to rewrite it.
What Deepak says is still very interesting. And he obviously knows his stuff with that many people following him. But he risks alienating his audience, and losing them before he gets to explain what he really means to them.
One of the major rules of copywriting – read what you’ve written before you show it to the rest of the world.