How do you get more people to visit your site? Simple – start selling stilts. For lions.

January 27, 2014

Proporta sells covers for tech devices. They offer a huge variety of cases for a wide range of phones. You might not, however, be expecting them to sell products for lions to increase the efficiency of their hunting.

Image

They are currently offering ‘Big Cat Hunting Stilts’. These allow the lion about town to chase giraffes without suffering from “short-animal syndrome”. The copy is fantastic:

“The Proporta hunting stilts are made from seasoned mahogany and fitted with rubber grip souls and AntiNana(TM) banana-skin grip souls. Supplied in a handy pack of four, you’re guaranteed to remain king of the jungle.

Don’t let lanky quadropedal prey get away this holiday – stay on top of the situation and let technology do the hard work. The Proporta hunting stilts have collapsible telescopic front knee joints to assist in killing and feeding.”

They’ve also recently updated the copy, to add:

FURTHER TO COMPLAINTS WE HAVE NOW FITTED A DOUBLE LOCKING MECHANISM TO ALL COLLAPSIBLE KNEE JOINTS TO AVOID EMBARASSING ‘DIRT-EATING’ INCIDENTS DURING THE CHASE.

They are clearly joking. As you’ll discover when you read the bottom of their page – they now also offer inline skates for giraffes. Again, the copy is lovely:

“Coming soon from Proporta – GIRAFFE INLINE SKATES.

Giraffes, don’t let improbable-big-cat-on-stilts type hunting behaviour ruin your day. Make a sharp exit on our really-very-big-indeed inline skates and show a tall tiger a clean pair of heels.”

Coming in at $1,484,423.95, they’ll only appeal to the well-off Panthera leo. I love the way they also drop in the cross-selling opportunity with the inline skates for giraffes (the stated target of the hunting stilts).

But there’s method to their madness.

They’re clearly not selling the stilts, but it’s a great way to drive traffic to your site. People will send their friends links to unusual things and things that make them laugh – your company could benefit from this left-field thinking.

Roll up! Roll up! Get your reading glasses for goldfish here.

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: