Ikea making a big thing of small spaces

October 1, 2014

This is a lovely poster for Ikea. They’ve used the simple idea of colour filtration to have three headlines in a small space. They have one headline in green, one in blue and one in red – all laid on top of each other. Once they shine the corresponding colour of light onto the poster, only one line can be read. Once they rotate through the three coloured light phases people can read all three headlines in the small space.
The ad is a great way to show you how to make better use of small space.

The headlines are:
Do it like this billboard. (Green light)
Make good use of your space. (Blue light)
With small-space solutions from Ikea. (Red light)

Here are some screen grabs:

All the headlines on top of each other

All the headlines on top of each other

Ikea poster - green light headline

Ikea poster – green light headline

Ikea poster - blue light headline

Ikea poster – blue light headline

Ikea poster - red light headline

Ikea poster – red light headline

There’s a video of them creating it on YouTube. It’s well worth a watch.
Ikea are great at showing you how to maximise the space you have. And this poster is another lovely example of it.

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