Think things through before you start or you’ll fail. Spectacularly.

October 13, 2014

The Royal Mail has set out to simplify their parcel pricing. And they’ve failed. Before they even launch their project it’s doomed to failure.
The very fact that their ‘handy’ guide runs to 16 pages means it’s a nonsense.

Keep it simple, stupid.

Keep it simple, stupid.

They are truly deluded if they think that making things that complicated helps their business.
People lose trust in the company if they’re never sure how much they’ll pay, and if what they pay is actually the correct amount (as no one seems to know what’s really going on – the Royal Mail staff included).
The way things stand it’s a lottery how much you pay.
It’s like almost everything that big companies are responsible for – terrible.
When no one takes responsibility for thinking ‘does this make sense?’ you’re in big trouble.

A company should always try to put their customers at the centre of everything they do. They should always think about what’s in it for their customers. If they don’t think like that then they’ll quickly become irrelevant.
The Royal Mail clearly hasn’t given much thought to their customers who have to try and navigate a hugely complex set of pricing rules.

It’s not too dissimilar to a pricing strategy based on half your gran’s age, multiplied by the number of red cars outside minus the square root of the circumference of Tommy Cooper’s fez.
Get someone who knows what they’re doing to sort your pricing policy out, before it’s too late.
You’ve got the infrastructure and the resources to be a great company.
But if you don’t start thinking about your customers, you’re in big trouble.

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